Our history
Expertise forged over time
For over a century, Netexial has built its expertise alongside businesses and their trades.
Originally specialised in professional linen laundering, the company soon innovated and extended its expertise to new sectors: manufacturing, healthcare, hospitality, food service, local authorities… while remaining true to a single commitment: delivering reliable, comfortable and durable professional clothing.
This heritage is the foundation on which Netexial builds today. Looking to the future, our brand stays firmly committed to the performance of trades and the protection of the people who practise them.
Key dates
1903 — British origins
The story of professional textile rental and laundering begins in England in 1903, when A.P. Bigelow founds the Initial Towel Supply Company, a towel rental service for London businesses. Each client's initials are embroidered onto their towels — and the name "Initial" is born.
1920 — French roots: BTB
In France, our story begins in the 1920s with the creation of BTB (Blanchisserie Teinturerie de Boulogne) by Maurice Decroix in Boulogne-Billancourt. Starting out cleaning industrial cloths, the company quickly develops a workwear rental and laundering service to support French manufacturers.
1996–2024 — The Rentokil Initial era
In 1996, BTB joins the international Rentokil Initial group and operates under the Initial Textile France brand. For nearly 30 years, the company sharpens its expertise in textile rental and laundering for thousands of French businesses, as part of a global network spanning 50 countries and 30,000 employees.
2025 — Independence: Netexial is born
In 2025, the French company leaves the Rentokil Initial group to become fully independent. This strategic turning point comes with a new name: Netexial.
